Systematic Selling Newsletter

🎙️E33: The One Change That Took a Close Rate From 36% to 61% | The Hole in the Wall Podcast

It happens before the estimate, and it starts with one question. Plus five more no-pressure fixes from my return to the Hole in the Wall Business…

Oct 2 • Sean M. Lyden

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35:09

August 2026

Systems Create Consistency. Consistency Creates Unstoppable Momentum.

Watch now | Systems Create Consistency. Consistency Creates Unstoppable Momentum.

Aug 24 • Sean M. Lyden

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🎙️E32: Building a Sales Team That Makes Your Business More Valuable—With Jackie Hirsch

The sales systems that help you grow today could determine what your company is worth tomorrow.

Aug 14 • Sean M. Lyden and Jackie Ossin Hirsch

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59:05

July 2026

🎙️E31: The 14 Things to Do the Moment You Win the Work (Or Lose It)

The part of the sales process nobody trains you on: keeping the client you won, and winning back the one you didn't.

Jul 16 • Sean M. Lyden and David Roy

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52:13

March 2026

043: Stop Selling Through a Funnel. Start Expanding Your Orbit

Why your best leads keep "falling out" of your pipeline—and the mental model that fixes it.

Mar 27 • Sean M. Lyden

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042: How to Ask for the Upsell (Without Annoying Customers)

Introducing the CASH Method—a 4-step framework for upselling that feels natural, not pushy.

Mar 18 • Sean M. Lyden

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December 2025

041: My 53 'Lyden's Life Lessons' at 53

Anytime you’re frustrated with where you are in life, remember: “You have not because you ask not.”

Dec 8, 2025 • Sean M. Lyden

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October 2025

🎙️E30: 4 Techniques to Crush Your Close Rate (Without High-Pressure Tactics)

Tired of getting ghosted after sending a proposal? Here's how to fix.

Oct 17, 2025 • Sean M. Lyden

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33:18

August 2025

040: “Let Me Know If You Have Any Questions” — The Deal Killer

Why this polite phrase stalls deals (and what to say instead).

Aug 15, 2025 • Sean M. Lyden

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O39: Selling on LinkedIn (Without Being Salesy)—Part 6: Your Writing Strategy

This simple 3-point structure will help you write posts faster, more consistently, and with greater impact...on your business.

Aug 1, 2025 • Sean M. Lyden

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May 2025

🎙️E29: Mastering High-Ticket B2B Sales

Fernando Clemente breaks down how to sell high-ticket services, build a sales team from scratch, and create a culture of transparency that fuels rapid…

May 23, 2025 • Sean M. Lyden

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57:42

O38: Selling on LinkedIn (Without Being Salesy)—Part 5: Your Idea-Generation Strategy

Want to post on LinkedIn every day without the stress? Try these 3 simple strategies.

May 16, 2025 • Sean M. Lyden

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