Today's podcast episode is for you if you're experiencing these problems:
Your sales process feels random and unpredictable.
You keep losing deals on price and don't know why.
Your proposal conversion rate is lower than you'd like.
Late last year, I joined James Groves and Bill DeMent, owners of the Hole in the Wall Drywall Repair, on the Hole in the Wall Podcast.
We covered a wide range of topics, including my personal story, which I haven’t shared much before here.
And we dug deep into the nuts and bolts of Systematic Selling—with a ton of practical sales advice you can apply immediately to your business.
So, I asked James and Bill for their permission to share this episode with you.
We talked about:
How the right systems can transform random sales processes into predictable results.
The crucial difference between 'incumbent' and 'discretionary' businesses and how it affects your sales strategy.
Strategic ways to use LinkedIn beyond just posting content, including an intentional and systematic approach to DMs and relationship-building.
The importance of presenting budgets during Discovery rather than waiting for the Proposal stage.
Why networking serves different purposes for different industries and how to use it effectively.
A systematic approach to cold emails that focuses on helping rather than selling.
How to establish long-term B2B relationships through strategic trust-building.
Here’s the episode from the Hole in the Wall Podcast with Bill and James!
Our Book is Now on Audible👇
Today’s episode is brought to you by our new book, Collaboration Effect on Profit: Overcoming Founder’s Syndrome to Achieve Sustainable Success—now available on Audible.
Sean M. Lyden is the founder and CEO of Systematic Selling, a sales systems and coaching company for growth-minded SMB founders and owners looking to scale their sales (without the chaos).
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