Chase Less. Close More. The Systematic Selling Newsletter & Podcast

Most sales training teaches you how to chase harder.

This newsletter teaches you how to chase less…and close more.

Systematic Selling is a free weekly newsletter and podcast for SMB founders, sales teams, and emerging franchise owners in home and commercial services who want a repeatable sales process that doesn’t depend on pressure, luck, or one rainmaker on the team.

Every edition, you’ll get practical, no-pressure sales strategies built around one core idea:

“Sales is NOT about convincing people to buy. It’s about finding (or creating) alignment between the customer’s problem and your solution.”

That means at every stage — from Prospecting to Proposal — you’re asking one question: Is there alignment here?

If yes, move forward. If no, move on. No pressure. No chasing. No wasted time on the wrong fit.

The result? You spend more time with prospects who actually need what you sell — and your close rate takes care of itself.

This isn’t soft selling. It’s smarter selling. It’s Systematic Selling.

What you’ll find here:

• Practical frameworks for every stage of the sales process

• Real-world strategies for improving close rates without high-pressure tactics

• Episodes and editions built for founders who sell — and those who lead teams that do.

Who writes this:

I’m Sean Lyden, founder of Systematic Selling. After working with hundreds of SMB founders and sales teams, I kept seeing the same pattern: great business, great people, but a broken sales process. This newsletter is where I share everything I teach, for free, every week.

👉 Hit subscribe and get the next edition delivered straight to your inbox.