028: The One-Sentence Elevator Pitch

A proven structure for explaining what you do in 10 seconds or less.

Today's email is for you if you're experiencing these problems:

• You ramble when describing your business

• You freeze up when someone asks "What do you do?" at events

• You see people's eyes glazing over halfway through your elevator pitch

• You notice that conversations often end quickly after you say what you do

• You’re losing sales and referral opportunities bec…