#006: The 3 Buyers You Must Win Over in Every Sale

Neglect any of these buyers at your peril.

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.”

~ Brian Tracy

When my client quoted the six-figure project, her prospect acted like things were moving full speed ahead.

He agreed to the project’s scope and pricing and became my client’s champion inside the company.

All …