022: More Than Words: Putting Integrity Into Practice

It's easy to say you sell with Integrity. It's much harder to show it with consistency—especially when it costs you.

The following article is an excerpt from Chapter 8 of our new book, “Collaboration Effect on Profit: Overcoming Founder’s Syndrome to Achieve Sustainable Success.”

This chapter focuses on Virtue #6 of The Great 8 Virtues: Integrity vs. Dishonesty. (Refer to the graphic below to see all eight of The Great 8 Virtues (and their corresponding vices.)

Co-autho…