020: Who Do You Serve? (Part 2 of the 'Fix Your Elevator Pitch' Series)

A clear and concise ICP is the lynchpin to an effective elevator pitch. And it's essential for all your sales systems to operate properly. Here's how to create yours.

In Part 1 of this series, I introduced the 5Cs Structure for crafting an elevator pitch that (actually) works:

1. Category

2. Customer

3. Concern

4. Cure

5. Change.

But the lynchpin to an effective elevator pitch is the 2nd C—the right customer.

That means creating a clear and concise ICP (Ideal Client Profile) to build your pitch around.

A simple, easy-to-understand ICP:

• Clar…